Having a website and expecting prospective online visitor's to find it easily is not as simple as first perceived. The world of the internet has moved on and the way the search engines index website data is constantly changing, as is the way we search for content or information on the internet.
For anyone or any business that has a website and want to be visible to as many online visitors as possible, you have to adapt and imagine how online visitors will look for your type of business or services. Add this to what type of medium or technology platform is going to be used for the online search and the equation multiplies.
As a less than ten years ago you would only have the option of a PC or an Apple Mackintosh computer as the main ways of searching on the internet for information or business services. Nowadays you still have these methods of searching for content, but also a whole raft of other technologies like; Smartphone, iPad tablets, games consoles, digital television sets, mp3 players with WiFi and even in-car internet devices to name but a few.
So with some these technologies in mind you have to make sure you have a cross-platform capable website, that meets the latest standards and the latest technologies. Plus don't under-estimate the demand for small screen internet accessible content, as the market for small mobile devices such as Smartphone's and small wi-fi capable technology is growing year on year. So make sure your website is Smartphone capable, as obvious problems arise when using 100% flash websites when trying to view them on say a an Apple iPhone, as the iPhone does not support flash websites yet.
So sticking to the tried and tested formats of a mix of HTML, PHP with CSS (cascading style sheets) and use of some Java will guarantee a broad overall compatibility across most devices and computer based platforms. Also make sure your developer either has tested your website on the most recent handheld devices including the most popular Smartphone, so to guarantee the best overall viewable content across your website.
To help promote your website make sure your web professional responsible for the management of your website has incorporated a Blog or news page within your website URL, thus giving regular updatable content while keeping you website updated. This will give a better chance for potential visitors to find your website on their chosen search engine, as most of the top search engines prefer websites that are regularly updated and offer visitors a website that is also technically current too.
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